Wydarzenia

An executive conversation on how Claude is reshaping marketing and GTM operating models, with a working session to map one marketing process, its owners, AI responsibilities and approval rules. For CMOs and senior marketing leaders.

A live, four-hour creative challenge where marketers, creatives and sales professionals use AI to build a complete campaign for a real local nonprofit. No technical background needed.

A curated roundtable for marketing and revenue leaders at venture-backed B2B startups and scaleups, exploring how brand creates lasting differentiation when AI makes everything else easier to copy.

A hands-on workshop presenting real-world use cases of Claude across sales, marketing, physical AI and research. Aimed at those already building with Claude and at curious newcomers, with time for questions and demos.

A hands-on day for founders, freelancers and side hustlers who run a business alone or nearly alone. Hear live demos from people using Claude in their work, then build an AI agent for one real task with mentors at every table.

Salesforce's one-day Munich stop bringing Dreamforce news to Germany: an opening keynote on people and AI agents, 50+ breakouts for sales, service, marketing, commerce and IT, and live demos.