[AMER] HubSpot 101 for Startups: Build your GTM Engine

What this event is

You're wearing every hat. Sales, marketing, follow-up, reporting - it's all you.

Leads come in and fall through the cracks because you were in a product meeting. You walk into calls and rebuild context from scratch. Your pipeline lives across a spreadsheet, an inbox, and memory.

This session fixes that.

In 1 hour, we'll show you how to build three things live in HubSpot:

• Getting leads in. A landing page, a form, a workflow that follows up automatically. Leads come in, they get nurtured, you get notified, without you having to remember.
• A consistent outreach process. Every lead prioritized so you know exactly who to reach out to today, and why. An AI BDR to handle research and craft personalized outreach.
• A pipeline and GTM dashboard. A pipeline that reflects your actual sales process, and reporting that shows what's working. So when an investor asks "show me the numbers", you can.

By the end you'll have a clear picture of your GTM engine, and a system you can start using the same day.

Who this is for

Lean founding teams at pre-seed or seed stage. This session is intended for those who are thinking about using HubSpot (not existing Paid Customers).

Format

• 45-min live demo + 15-min Q&A
• Free to attend
• Join live to ask your questions and get the chance to win free onboarding

Speaker

• Rafael Obando, Partnerships Americas