Why we're gathering
Here's where we've found ourselves today, as marketers: speed is cheap. Content is infinite. Execution that once required specialized teams, significant budgets, and years of experience can increasingly be replicated.
As those advantages become easier to copy, what becomes harder to replicate is what people believe about your company.
That's why brand is becoming one of your most defensible advantages. Brand is the last moat.
For marketing leaders in this new environment, the old challenge remains: making the commercial case for brand in organizations still optimized around short-term results.
- How do you prove the revenue impact of something that compounds over years?
- Where can AI strengthen your brand, and where does it erode trust?
- How do you build a position customers associate with you before a competitor claims it?
On 10 November, HubSpot for Startups, Gamma & Aetheris Ventures are bringing together a curated group of marketing and revenue leaders in Berlin to explore these questions through real examples, practical frameworks, and structured peer discussion.
The aim is simple: to understand what still creates lasting differentiation when almost everything else becomes easier to replicate.
Agenda
- 18:30 - 19:00: Doors open, food, drinks, mingle
- 19:00 - 19:20: Gamma Keynote on latest updates
- 19:20 - 19:50: Panel Discussion, Brand vs. Performance vs. Content & Community: Proving Impact and Revenue That Lasts. Moderated by Angeley Mullins, with Chloe Maguire, Brand & Community Lead @Leapsome; Christoph Brack, VP Marketing @Pliant; Justyna Borowiec, Head of Marketing Germany @HubSpot; and Kelsey Wu, Strategy @Gamma
- 19:50 - 20:00: Break
- 20:00 - 20:30: Roundtable Discussions. Each speaker will lead a roundtable discussion on the following topics:
- The future of brand in an AI world
- Will brand become the last moat?
- When AI credit usage is ever increasing, what really drives lasting awareness?
- How do you differentiate between brand ethos and AI slop?
- 20:30 - 21:00: Findings & Wrap-Up
Who should join?
This room works because the people in it are wrestling with the same problem at roughly the same stage.
We're curating it for marketing & revenue leaders at venture-backed B2B startups and scaleups who are responsible for building both demand today and a company people remember tomorrow.
Ideal participants include:
- Head of Marketing, VP Marketing, CMO, or a founder personally running marketing
- VC-backed (Seed - Series B), minimum €2M raised, with an existing marketing team
- B2B, so the attribution problem is genuinely shared
Applications are reviewed individually.
Everyone should think about this question before arriving: Which of your moats have stopped working?
Bonus for attendees: The Last Moat Brief
Every participant will receive The Last Moat Brief within 48 hours of the event. It will be built from the strongest insights generated in the room, designed to be something you can put in front of your leadership team or board on Monday morning.
Eligible startups will also get access to the HubSpot for Startups Growth Pack, including:
- 50% off any Gamma Plus or Gamma Pro plan
- 90% off HubSpot, plus 5,000 HubSpot AI credits
- Access to HubSpot's GTM Mentorship Program
Your hosts
- Angeley Mullins, Founder & CEO @ Aetheris Ventures
- Fabian Hartmann, Head of VC @ HubSpot for Startups
- Kelsey Wu, Strategy @ Gamma
Location
HubSpot Berlin Office, 19th floor, Am Postbahnhof 17, Berlin
Recording notice
This event will be filmed and photographed. By attending, you consent to being recorded and your image/voice being used for promotional purposes.
