About the event
This is the sales edition of Claude's eleven events in Mexico City: a morning for people who live off the pipeline.
Claude for Revenue is a Claude community event, organised by community ambassadors together with Andrés Nájera, CEO of Revu, and Rich Lira. It is hosted by EBC in Juárez, a business school, a fitting place to talk about selling more.
A morning of real cases, zero pitch. Teams already using Claude in their sales process explain how they do it, from prospecting and lead qualification to proposals, follow-up and closing: agents that research accounts, draft outreach and keep the CRM up to date without growing the team. Live demos, how to measure impact on pipeline, conversion and sales cycle, and what they would tell another sales team.
Speakers
- Andrés Nájera, CEO, Revu
- Jonathan Olvera, Founder & CTO, Hiveflow
- David Villa, Co-founder & COO, Leadsales
- Rich Lira, Claude Community Ambassador
Programme
- 8:30 AM: Doors open, coffee and introductions among sales leaders
- 8:50 AM: Welcome by Rich Lira and Andrés Nájera, CEO of Revu
- 9:00 AM: Talks begin
- 10:40 AM: Open Q&A with the four speakers
- 10:55 AM: Closing and upcoming events of the tour; the event ends at 11:00 AM
Talks
- 9:00 AM, Hiveflow, Jonathan Olvera: Agents that research accounts, draft outreach and keep the CRM up to date. Fifty minutes of a real case: what worked, what did not, and how to bring it to your team without hiring more people.
- 9:50 AM, Leadsales, David Villa: Proposals, follow-up and closing when an agent talks to the customer. Fifty minutes of a real case: where it helps, where it does not, and how to measure impact on conversion and sales cycle.
- 10:40 AM, Open Q&A, Andrés, Jonathan, David and Rich: The four speakers answer questions from the room. Bring yours: what currently holds you back from putting AI into your sales process.
What to bring
- Laptop with Claude installed and signed in
- Charger
- Your questions for the Open Q&A
Who it is for
CEOs, founders who sell themselves, sales directors and leaders, SDRs and account executives, revenue operations, growth and GTM professionals. No technical AI experience is needed: if your job is selling, this event is for you.
Details
- Date: Wednesday, 28 October 2026
- Time: 8:30 AM to 11:00 AM; welcome starts at 8:50 sharp
- Venue: EBC, Campus Ciudad de México, Liverpool 54, Juárez, CDMX
- Language: Spanish
Registration
Registration is by approval: request your spot and you will be confirmed (confirmation is only sent via Luma). Seats are limited and there is already a waiting list, so register early.
All events of the tour: claude.rich
