Senior product manager with over 10 years in product leadership and over 15 years building digital products. I have led the development and scaling of a zero-to-one SaaS website builder used by over 2M active customers and generating approximately $35.2M ARR. I own product strategy from early discovery through delivery and iteration, work closely with C-level leadership, and lead cross-functional teams across Product, Design, Engineering, and QA.
Quick Highlights
Product management10 years of experience
Experience
Newfold Digital
Senior Product Manager
May 2021 - Present · 5 years 6 months
Led the end-to-end product lifecycle for Siteplus, a white-label website builder built from scratch and acquired by Newfold Digital. Transformed the product into a global B2B2C platform, now the primary DIY builder for Network Solutions. Managed two design teams (Product & Web Design), mentoring senior designers. Achieved an 89% user retention rate and increased CSAT by 30% through UX and research initiatives.
Product StrategyDesign SystemsUX Research
Product Manager / Design Team Leader
Apr 2018 - May 2021 · 3 years 1 month
Accelerated project development cycles from 3 weeks to 1 week by improving documentation standards and processes. Reduced negative support tickets related to editor UX from 45% to 2% by implementing a scalable design system. Increased interface testing efficiency 3x by introducing a reusable, standardized component library.
Design SystemsProcess Improvement
Senior UX/UI Designer
Ancora Themes
Oct 2015 - Mar 2017 · 1 year 5 months
Reduced design-to-development revision cycles by 34% by interviewing customers and addressing key pain points. Accelerated time-to-market from 1.5 months to 2 weeks via optimized documentation and structured handoffs.